With all the recent success, Raptors basketball is a hot commodity on television and the web at the moment. Hopefully the trend continues.
On TSN, Raptors games are averaging 240,000 viewers — up 64 per cent since the Gay trade. The four games in January are averaging 268,000, and for the season to date the average is 197,000, which is up 17 per cent from last year. TSN is on pace for the highest Raptors regular season average since 2009-10 — when they missed the playoffs by one game.
On Sportsnet, the gains are much more modest, but they have improved. Since the trade, viewership is up to 148,000, up 2 per cent from the pre-trade period.We can certainly attest to this seeing how our activity levels have increased considerably over the last month or so. People actually do like winning. Who knew?While Raptors brass is pleased with the bump in TV numbers, there’s also giddiness about some web numbers coming from the league head office. Worldwide interest in the team is ballooning, with Raptors-related videos on NBA.com getting more hits from people on desktop computers than any other team — 61 per cent more than second-place Houston. The Raptors are also second on mobile, which is a splashy 848 per cent growth over last year.
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