Maybe this should carry a parental warning: Words appearing in this column may be upsetting to passionate Toronto Blue Jays fans who don’t subscribe to Rogers Cable.
Two words in particular might set them to gnashing their teeth and rending their garments. Those words are Raptors and TSN2.
This may be alarmist, but with Rogers Sportsnet One set to launch Saturday the new channel that will carry 25 Blue Jays games this season — including four in the upcoming week — is available only to Rogers subscribers. It’s possible that may change by the end of Friday or within the next week, but there’s no assurance of that.
“At this point, we know that it will be on Rogers,” said Rogers Communications spokesperson Jan Innes. “We are still in discussions with other carriers.”
It’s also possible that Sportsnet could get itself into the same battle with the likes of Bell TV and Cogeco that TSN2 did with Rogers two years ago. It was a fight that resulted in thousands of disgruntled Raptors fans not being able to watch their favourite team.
The fact that Sportsnet One’s first distribution deal is with Rogers, I’m told, has nothing to do with the fact they’re owned by the same company. Negotiations, I’m also told, were tough.