Allow me to add a few to the cylce:
7. Have your "best" players get injured a the worst possible times...then hype up replacement scrubs to superstar status
8. Keep telling media/fans you're just about to "turn the corner" when said "corner" is a trillion eons away
9. Offer $10 seats after Valentines Day to keep a few warm bodies in the ACC
10. Base contracts/signings/draft picks 100% on expectations/hopes/dreams vs on @#*ing R-E-A-L-I-T-Y