Shaolin Fantastic wrote:
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The other much bigger thing the owners should be shooting for is to get a portion of a rookie's basketball related endorsement money. It would be an extremely bold and highly contentious move, but entire worth discussing. The NBA has taken decades to painstakingly create a global distribution platform that exposes new products (i.e. rookies) to a worldwide network of consumers. The players and the brands they endorse get free access to this platform as soon as they are drafted into the NBA and then exposed through the various channels... the NBA should be charging a fee, royalty or commission to access this platform. This endorsement money is partially what allows elite players to not even care about the salary advantage offered by the incumbent small market teams who developed them.
Another thing the NBA could consider would be transfer fees, either as real cash or some type of long-term salary cap exception when superstars leave for nothing.
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