Raptors Rebrand Theory

[CalgaryRapsFan]

Unfortunately, at a quick glance, it still looks like a watermelon.

[planetmars]

It's not really a big deal for me since I'm not a guy that buys merchandise.. but I still think the logo sucks and the rebranding to me was a fail.

[Nilanka]

Primary logo:



Alternate logo:



We've been using the alternate a whole lot more than the primary. Which is cool because the new logo looks a lot better being one solid color and without the circle around it.

That's the same logo if you ask me. I distinction so minimal that it serves no purpose to think of them as separate, lol.

[Nilanka]

Unfortunately, at a quick glance, it still looks like a watermelon.

Stop eating my favourite team, you spoiled little brat!

[Axel]

It's not really a big deal for me since I'm not a guy that buys merchandise.. but I still think the logo sucks and the rebranding to me was a fail.

Yeah I agree. The new jerseys look so boring too.

[mike, prague]

For me, I consider it quite a fail, Id rate it a 5/10. Not very creative and pretty boring. Its kinda like the grizzlies logo stumbled over a watermelon patch. Its okay, but in my opinion probably the worst it has been, if I pardon the pinstripes due to them being at least unique.

[Primer]

That's the same logo if you ask me. I distinction so minimal that it serves no purpose to think of them as separate, lol.

Well, it's the partial primary, so it's supposed to be the same logo with some stuff removed. Less is more in this case.

I like the new logo and the really like the new jerseys, just goes to show you can't please everyone.

[OldSkoolCool]

Yeah I agree. The new jerseys look so boring too.

I actually love the new jerseys

Simple, clean, and classy. I may bite the bullet and actually buy my first Raps because they are very nice

[Primer]

I actually love the new jerseys

Simple, clean, and classy. I may bite the bullet and actually buy my first Raps because they are very nice

Which version? I think the red one is my favorite.

[OldSkoolCool]

Which version? I think the red one is my favorite.

Don't know yet. Want to see them in person...things look different in real life vs tv/comp

[Cody73]

I wanna see the Black ones on a player.



Badly.


But this look has grown on me, albeit I'm still iffy on that grey waistband.

[We Tha North]

I actually didn't mind the new jerseys on the guys and I dig the grey waistband, personally.

[Mindlessness]

Yeah, I think this rebrand was pretty good. It didn't knock the ball out of the park, but it's fresh, clean, and simple. I like the jerseys much better than the older ones. The older ones looked, I dunno, like someone sharpied every single outline I guess.

The primary logo as it is isn't that great, they should probably switch it to a one-colour logo with no circle on the outside. Actually, I bet they do exactly that.

[92TillInfinity]

I wanna see the Black ones on a player.



Badly.


But this look has grown on me, albeit I'm still iffy on that grey waistband.

My guess is that this waistband was added so that all the guys can get away with wearing any Jordan's with "Cool Grey" colorways. I know for a fact that Demar and T-Ross take their shoe game seriously.

[SkywalkerAC]

I like the waste band - touch of superhero.