Raptors Rebrand Theory

[Nilanka]

This doesn't seem like the complete new look because the colours haven't changed at all. Still black silver and red

"New look" could be interpreted many ways. A change in jersey designs could make a world of difference even with the same colour scheme.

[Bonus Jonas]

I like the simplicity, but I'm not sure I like the the red trim. But that's me nitpicking. I can definitely get used to it.

Reminds me of another Hawks logo. Can't embed because I'm on mobile so I'll give the link

http://i.kinja-img.com/gawker-media/image/upload/s--XdfoKDJO--/c_fit,fl_progressive,q_80,w_636/rizqjdmhkkgcenb3pfoc.jpg

[ceez]

i think drake being involved is very good. he's got a keen eye when it comes to his own brand, all ovo stuff looks really good, and i'm sure he'd want the same for the raps.

[ceez]

honestly, between the company they hired for the rebrand (the name fails me) and drake i think they're in really good hands. i'm pretty confident whatever they unveil will be pretty dope.

[Nilanka]

And then there's the end of this video (courtesy of the main page):

[KeonClark]

They have a new post on Facebook thats just like what nilanka put up except instead of the red circle its all black and white only. .every comment is crying that it looks too Brooklyn nets..and they have a point

[Nilanka]

And now the Raptors facebook page is showing the logo without the red...

[breakin_ankles]

They have a new post on Facebook thats just like what nilanka put up except instead of the red circle its all black and white only. .every comment is crying that it looks too Brooklyn nets..and they have a point

Maybe they are testing design without giving away info on colours

[Nilanka]

Begs the question why they're releasing a new logo midway through the season???

[ceez]

that's how it works sometimes i don't see why not.

[The Great One]

And now the Raptors facebook page is showing the logo without the red...

I like this one A LOT!

[raptors999]

I like this one A LOT!

Needs White Walkers

[breakin_ankles]

And now the Raptors facebook page is showing the logo without the red...

This would look great with the Toronto raptors is red or purple and the ring gold, like gold medal gold not laker gold. Can anybody refer that, in either colour?

[KeonClark]

Begs the question why they're releasing a new logo midway through the season???

Maybe they figure if they throw up testers during a winning streak they'll get more honest feedback...comments after a couple losses would likely be negative no matter what they did....i dunno..

[breakin_ankles]

Begs the question why they're releasing a new logo midway through the season???

Perhaps a path of transition, you see they removed the physical claw but left the trail. Maybe it's a way of removing the raptor claw to implement somethjng else. Like bird talons?