Raptors Rebrand Theory

[Primer]

Maybe he meant the claw. I think the claw was reaching classic levels. Most of the Raptors fans reddit flairs are claws, most of the merchandise was claws... it's a simple, effective, and unique look.

The new logo is so generic and forgettable. The latest thing it reminds me of is a Hawaiian shirt, I'm not even sure why.

I personally like the new logo a lot better than the claw. The version that is in that court mock-up above is awesome. At least to me it is, because this shit is subjective as hell. When it comes to logos, one man's trash is another man's treasure.

[Axel]

I personally like the new logo a lot better than the claw. The version that is in that court mock-up above is awesome. At least to me it is, because this shit is subjective as hell. When it comes to logos, one man's trash is another man's treasure.

The court logo is cool, but I think I don't like the logo as shown on SI is because of the grey. The on court red version is significantly better to me, so maybe that is an easy tweak.

[Primer]

The court logo is cool, but I think I don't like the logo as shown on SI is because of the grey. The on court red version is significantly better to me, so maybe that is an easy tweak.

Agree on the grey/silver, that's the only part of the logo that bugs me.

[S.R.]

Our original logo could be around for 100 years and it would still be silly and stupid looking. It wasn't even a good design by early 90's standards. Our new logo isn't amazing, but it's a hell of a lot better than an anthropomorphic velociraptor wearing a basketball jersey and basketball shorts dribbling a basketball. Reminds me of those early 90's shirts with anthropomorphic dogs that said "It's not the size of the dog in the fight, it's the size of the fight in the dog."

I agree, but that's the point - that original Barney screams "mid-90's!" which, like it or hate it, is this team's heritage. Just like the original Bucks logo screams 60's NBA, this is what the Raptors franchise is. A mid-90's expansion team inspired by a dinosaur movie based on a Michael Chrichton book. That awkward/unglamorous history is who the Raptors are and I don't mind embracing it. Nobody's gonna fool me into thinking this is a Yankees/Canadiens/Celtics heritage franchise by designing a nice minimal logo with a classic look (what's with the college lettering on the proposed jersey font?) - that has nothing to do with a 1995 NBA expansion team.

This stuff has a much more unique identity than the new logo:

[Axel]

I agree, but that's the point - that original Barney screams "mid-90's!" which, like it or hate it, is this team's heritage. Just like the original Bucks logo screams 60's NBA, this is what the Raptors franchise is. A mid-90's expansion team inspired by a dinosaur movie based on a Michael Chrichton book. That awkward/unglamorous history is who the Raptors are and I don't mind embracing it. Nobody's gonna fool me into thinking this is a Yankees/Canadiens/Celtics heritage franchise by designing a nice minimal logo with a classic look (what's with the college lettering on the proposed jersey font?) - that has nothing to do with a 1995 NBA expansion team.

This stuff has a much more unique identity than the new logo:

So basically better to embrace the uniqueness than fall into line with the times?

I kinda agree; one of the reasons why I have always been against any potential name change. Who cares if the Raptors are named after a movie franchise, better that than to become 1 of 50 teams named Huskies.

[Primer]

I agree, but that's the point - that original Barney screams "mid-90's!" which, like it or hate it, is this team's heritage. Just like the original Bucks logo screams 60's NBA, this is what the Raptors franchise is. A mid-90's expansion team inspired by a dinosaur movie based on a Michael Chrichton book. That awkward/unglamorous history is who the Raptors are and I don't mind embracing it. Nobody's gonna fool me into thinking this is a Yankees/Canadiens/Celtics heritage franchise by designing a nice minimal logo with a classic look (what's with the college lettering on the proposed jersey font?) - that has nothing to do with a 1995 NBA expansion team.

This stuff has a much more unique identity than the new logo:

The Bucks don't use that 60's logo anymore though, and haven't in a super long time, because it's terrible, just like our original logo. Even Boston has some pretty bad logo's back in the day and modernized their look.

This was the Celtics logo for about 20 years from 50' - 68'.

[S.R.]

The Bucks don't use that 60's logo anymore though, and haven't in a super long time, because it's terrible, just like our original logo. Even Boston has some pretty bad logo's back in the day and modernized their look.

This was the Celtics logo for about 20 years from 50' - 68'.

Yea that Celtics leprechaun looks like an Irishman smoking crack, as drawn by an Irishman smoking crack.

I love the original Bucks logo - it's hilarious. The new one looks really good, too, but the menacing animal thing is a bit overdone. Instead of making a Buck with angry eyes, why not just go all the way and call yourselves the BearLionTigerEagleSharkFalconHuskieCats. Just like everybody else. Angry animals with sharp teeth and claws - grrrrrr. The opponent is intimidated.

Anyway, of course it's just a matter of personal taste and I spent years hating the dinosaur myself. Something about the 20th anniversary and seeing the purple uniforms on the court again has brought me full circle.

Since Day 1, baby:

[MixxAOR]

really feeling this one though. One thing about that logo is that there's more application for it. I have seen so many variations already.

[MACK11]

[Bonus Jonas]

These are nice but I like the trim on home/away ones on the previous ones better

That black alternate is gorgeous though

[MACK11]

These are nice but I like the trim on home/away ones on the previous ones better

That black alternate is gorgeous though

Yeah I agree that Black Alternate jersey is amazing

[KeonClark]

Is this official or are we still looking at fan mock ups with too much time on their hands

[Cody73]

Is this official or are we still looking at fan mock ups with too much time on their hands

These are all guesses as to what they'll look like.

[ceez]

those are dope

[Joey]

I'd like to see "Toronto" on one of the home/ Away Jerseys. Otherwise, these are pretty crisp.