Announcement

Collapse
No announcement yet.

Everything 2021-2022 Season

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • #31
    golden wrote: View Post

    The additional exposure does matter for player endorsements, of which the agents usually get a cut. So all things being equal, they might encourage their clients to go to the primetime markets. I believe that some shoe deals used to increase/decrease depending upon the market the player ends up in. Not sure if that's still true, but that is really an unfair situation when you consider there is no cap on endorsements and it can sometimes dwarf an elite player's NBA salary.
    They lose money playing nationally televised games in Canada. It's just capitalism.
    Only one thing matters: We The Champs.

    Comment


    • #32
      MixxAOR wrote: View Post

      They lose money playing nationally televised games in Canada. It's just capitalism.
      It's almost like ratings matter to the NBA and its television partners....

      Comment


      • #33
        slaw wrote: View Post

        It's almost like ratings matter to the NBA and its television partners....
        It's almost like ratings don't matter to NBA franchise valuations....

        Comment


        • #34
          golden wrote: View Post

          It's almost like ratings don't matter to NBA franchise valuations....
          but it does matter to ESPN, TNT. They are the ones charging for ad space.
          Only one thing matters: We The Champs.

          Comment


          • #35
            MixxAOR wrote: View Post

            but it does matter to ESPN, TNT. They are the ones charging for ad space.
            Correct, and they're the ones who paid for the rights to broadcast the games. The NBA already got paid, doesn't make a difference to them what games are nationally televised. The amount of national broadcasts matches up pretty well with media market size. LA and NY always have a ton of national games, even when their teams sucked, because those media markets are huge and draw the best ratings.

            Comment


            • #36
              We have this debate every year. Toronto is one of the biggest markets in the nba by city size and also fanbase size (especially if we consider fans in Canada outside Toronto, since the Raptors is the only Canadian team). Look at the reddit sub size and twitter activity compared to other fanbases (neither perfect representations but gives us an idea)

              Basketball is booming in this country, especially among the younger generations and new Canadians. Truly global brands (established and aspiring) should in theory be salivating at the opportunity to reach sell their stuff to this market, gaining exposure through the team and athletes that come here.

              The hurdle is regulatory red tape (probably on both sides of the border) and ancient systems of broadcasting/advertising that sometimes are very picky on which "eyeballs" they want to count (when in reality a shoe or chicken nuggett sold here is money in the pocket all the same)

              That is also related to the reasons we have a telecom oligopoly in this country but that's another topic.

              Comment


              • #37
                I studied broadcasting. In Canada broadcasting is protected by government because if it was true free market American media would dominate Canada and what you see, hear will be American voice not Canadian. That's why you can't get ESPN in Canada and that's why it's tough for American tv stations to get into Canadian market.
                Only one thing matters: We The Champs.

                Comment


                • #38
                  Have any of you guys heard of Overtime Elite? https://www.overtimeelite.com/

                  I just saw some news posts about the top high school players signing with OTE instead of going to college. Seems sorta like the G-League for high school kids, they get paid and get top facilities, training, and pro-sports education (how to handle your finances, do media, etc...). Seems poised to become the top option for elite high school players that want to skip college.

                  Comment


                  • #39
                    inthepaint wrote: View Post
                    We have this debate every year. Toronto is one of the biggest markets in the nba by city size and also fanbase size (especially if we consider fans in Canada outside Toronto, since the Raptors is the only Canadian team). Look at the reddit sub size and twitter activity compared to other fanbases (neither perfect representations but gives us an idea)

                    Basketball is booming in this country, especially among the younger generations and new Canadians. Truly global brands (established and aspiring) should in theory be salivating at the opportunity to reach sell their stuff to this market, gaining exposure through the team and athletes that come here.

                    The hurdle is regulatory red tape (probably on both sides of the border) and ancient systems of broadcasting/advertising that sometimes are very picky on which "eyeballs" they want to count (when in reality a shoe or chicken nuggett sold here is money in the pocket all the same)

                    That is also related to the reasons we have a telecom oligopoly in this country but that's another topic.
                    Once again we can,

                    9 time first team all-RR, First Ballot Hall of Forum

                    Comment


                    • #40
                      MixxAOR wrote: View Post

                      but it does matter to ESPN, TNT. They are the ones charging for ad space.
                      Yeah, but those ads are going global now because of streaming (legal and illegal). US and local markets are still important, but not like before.

                      Networks (and advertisers) are trying to figure out exactly how to quantify and monetize this expanded global audience. They know it's really valuable. It's particularly valuable for the biggest brands that want to get a unified branding message out worldwide. That's why ESPN and TNT aren't bitching that much about US ratings.

                      Comment


                      • #41
                        MixxAOR wrote: View Post
                        I studied broadcasting. In Canada broadcasting is protected by government because if it was true free market American media would dominate Canada and what you see, hear will be American voice not Canadian. That's why you can't get ESPN in Canada and that's why it's tough for American tv stations to get into Canadian market.
                        Yeah and I respect that. I'm happy we don't have the type of "American media" down our throats here (even though ours is not necessarily all pure intentions either).

                        The broad point though as that even though these hoops and gates have reasons to exist, they create some kind of market insulation that sometimes create the illusion that the Raptors is a bad place to play from that standpoint. I think you can still tap the market very well (Scottie got a shoe deal), but you gotta go a different way about it, including tapping into non-traditional media/advertising (which is growing a breakneck pace).

                        Just musing here but Raptors would benefit from someone on staff navigating and breaking that down to prospective free agents during talks so they can see the potential and how to go about it to reach it

                        Comment


                        • #42
                          golden wrote: View Post

                          Yeah, but those ads are going global now because of streaming (legal and illegal). US and local markets are still important, but not like before.

                          Networks (and advertisers) are trying to figure out exactly how to quantify and monetize this expanded global audience. They know it's really valuable. It's particularly valuable for the biggest brands that want to get a unified branding message out worldwide. That's why ESPN and TNT aren't bitching that much about US ratings.
                          Not really. For example during SuperBowl Canadians do not get those commercials that get shown. Streaming is not on that level yet.
                          Only one thing matters: We The Champs.

                          Comment


                          • #43
                            MixxAOR wrote: View Post
                            I studied broadcasting. In Canada broadcasting is protected by government because if it was true free market American media would dominate Canada and what you see, hear will be American voice not Canadian. That's why you can't get ESPN in Canada and that's why it's tough for American tv stations to get into Canadian market.
                            That's one reason why Bosh left the Raptors. lol. Among his other grievances:

                            "Toronto smells different"
                            "You have to check your jewelry going through customs"
                            "We couldn't even get John frickin' Salmons to come here as a free agent"


                            Comment


                            • #44
                              MixxAOR wrote: View Post

                              Not really. For example during SuperBowl Canadians do not get those commercials that get shown. Streaming is not on that level yet.
                              Sure, as I mentioned everybody is trying to figure out how to control & monetize that beast (i.e. streaming) so you know who is watching and your ads don't get blacked out and replaced. There's a trillion dollar company there for whoever figures that out. But the increasing global reach and 24/7 news cycle of the NBA, beyond the actual games themselves, is undeniable. Some people barely watch games anymore... they just follow the TMZ stories, hot-take shows and NBA twitter. The NBA is mega global content and platforms are starving for content. Advertisers realize this, that's why they keep re-upping.

                              Comment


                              • #45
                                golden wrote: View Post

                                It's almost like ratings don't matter to NBA franchise valuations....
                                So the size of TV contracts have no affect on franchise values? What?

                                Comment

                                Working...
                                X