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MixxAOR wrote: View Post
but it does matter to ESPN, TNT. They are the ones charging for ad space.
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We have this debate every year. Toronto is one of the biggest markets in the nba by city size and also fanbase size (especially if we consider fans in Canada outside Toronto, since the Raptors is the only Canadian team). Look at the reddit sub size and twitter activity compared to other fanbases (neither perfect representations but gives us an idea)
Basketball is booming in this country, especially among the younger generations and new Canadians. Truly global brands (established and aspiring) should in theory be salivating at the opportunity to reach sell their stuff to this market, gaining exposure through the team and athletes that come here.
The hurdle is regulatory red tape (probably on both sides of the border) and ancient systems of broadcasting/advertising that sometimes are very picky on which "eyeballs" they want to count (when in reality a shoe or chicken nuggett sold here is money in the pocket all the same)
That is also related to the reasons we have a telecom oligopoly in this country but that's another topic.
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I studied broadcasting. In Canada broadcasting is protected by government because if it was true free market American media would dominate Canada and what you see, hear will be American voice not Canadian. That's why you can't get ESPN in Canada and that's why it's tough for American tv stations to get into Canadian market.Only one thing matters: We The Champs.
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Have any of you guys heard of Overtime Elite? https://www.overtimeelite.com/
I just saw some news posts about the top high school players signing with OTE instead of going to college. Seems sorta like the G-League for high school kids, they get paid and get top facilities, training, and pro-sports education (how to handle your finances, do media, etc...). Seems poised to become the top option for elite high school players that want to skip college.
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inthepaint wrote: View PostWe have this debate every year. Toronto is one of the biggest markets in the nba by city size and also fanbase size (especially if we consider fans in Canada outside Toronto, since the Raptors is the only Canadian team). Look at the reddit sub size and twitter activity compared to other fanbases (neither perfect representations but gives us an idea)
Basketball is booming in this country, especially among the younger generations and new Canadians. Truly global brands (established and aspiring) should in theory be salivating at the opportunity to reach sell their stuff to this market, gaining exposure through the team and athletes that come here.
The hurdle is regulatory red tape (probably on both sides of the border) and ancient systems of broadcasting/advertising that sometimes are very picky on which "eyeballs" they want to count (when in reality a shoe or chicken nuggett sold here is money in the pocket all the same)
That is also related to the reasons we have a telecom oligopoly in this country but that's another topic.
9 time first team all-RR, First Ballot Hall of Forum
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MixxAOR wrote: View Post
but it does matter to ESPN, TNT. They are the ones charging for ad space.
Networks (and advertisers) are trying to figure out exactly how to quantify and monetize this expanded global audience. They know it's really valuable. It's particularly valuable for the biggest brands that want to get a unified branding message out worldwide. That's why ESPN and TNT aren't bitching that much about US ratings.
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MixxAOR wrote: View PostI studied broadcasting. In Canada broadcasting is protected by government because if it was true free market American media would dominate Canada and what you see, hear will be American voice not Canadian. That's why you can't get ESPN in Canada and that's why it's tough for American tv stations to get into Canadian market.
The broad point though as that even though these hoops and gates have reasons to exist, they create some kind of market insulation that sometimes create the illusion that the Raptors is a bad place to play from that standpoint. I think you can still tap the market very well (Scottie got a shoe deal), but you gotta go a different way about it, including tapping into non-traditional media/advertising (which is growing a breakneck pace).
Just musing here but Raptors would benefit from someone on staff navigating and breaking that down to prospective free agents during talks so they can see the potential and how to go about it to reach it
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golden wrote: View Post
Yeah, but those ads are going global now because of streaming (legal and illegal). US and local markets are still important, but not like before.
Networks (and advertisers) are trying to figure out exactly how to quantify and monetize this expanded global audience. They know it's really valuable. It's particularly valuable for the biggest brands that want to get a unified branding message out worldwide. That's why ESPN and TNT aren't bitching that much about US ratings.Only one thing matters: We The Champs.
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MixxAOR wrote: View PostI studied broadcasting. In Canada broadcasting is protected by government because if it was true free market American media would dominate Canada and what you see, hear will be American voice not Canadian. That's why you can't get ESPN in Canada and that's why it's tough for American tv stations to get into Canadian market.
"Toronto smells different"
"You have to check your jewelry going through customs"
"We couldn't even get John frickin' Salmons to come here as a free agent"
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MixxAOR wrote: View Post
Not really. For example during SuperBowl Canadians do not get those commercials that get shown. Streaming is not on that level yet.
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