Everything 2021-2022 Season

[golden]

So the size of TV contracts have no affect on franchise values? What?

No, you got it wrong. Size of TV contracts have been going up for the past few decades, while US ratings share is going down.

Conclusion: US ratings don't matter as much as you keep beating the drum that they should. I mean, these are multi-billion dollar bets. There must be a reason why there is a negative correlation.

[MixxAOR]

Sure, as I mentioned everybody is trying to figure out how to control & monetize that beast (i.e. streaming) so you know who is watching and your ads don't get blacked out and replaced. There's a trillion dollar company there for whoever figures that out. But the increasing global reach and 24/7 news cycle of the NBA, beyond the actual games themselves, is undeniable. Some people barely watch games anymore... they just follow the TMZ stories, hot-take shows and NBA twitter. The NBA is mega global content and platforms are starving for content. Advertisers realize this, that's why they keep re-upping.

I don't see how any of that affects the amount of games get nationally televised.

[golden]

I don't see how any of that affects the amount of games get nationally televised.

Getting side-tracked here. I thought you were in the same camp as slaw, who keeps trying to make an argument that the NBA is on it's death-bed because US ratings are going down.

[KeonClark]

No, you got it wrong. Size of TV contracts have been going up for the past few decades, while US ratings share is going down.

Conclusion: US ratings don't matter as much as you keep beating the drum that they should. I mean, these are multi-billion dollar bets. There must be a reason why there is a negative correlation.

US ratings have went down, but value has never been higher, because the decline in sports ratings doesnt even compare to the plummeting ratings of other television shows. Sports is the last thing cable has to offer. I watch a fair amount of tv same as most people, but its Netflix, Pvr, other services. It's the last appointment viewing there is ("we gotta be home at 7 for the game", shit I remember my mom having to be home for the latest episode of friends in 1999)
streaming will eventually catch up but I know A LOT of people still paying for cable or big packages just to have sportsnet and tsn with no hassle.

[slaw]

No, you got it wrong. Size of TV contracts have been going up for the past few decades, while US ratings share is going down.

Conclusion: US ratings don't matter as much as you keep beating the drum that they should. I mean, these are multi-billion dollar bets. There must be a reason why there is a negative correlation.

US cable providers and networks aren't paying for youtube views, TMZ clicks and illegal streams. They are paying for games because they can sell advertising for a live event, which is tough to do anymore outside news and sports. Advertisers aren't buying ads on networks cause NBA fans in Lithuania watch highlights - they are paying for ratings. The fact that ratings have gone down and networks/cable providers still want games doesn't equate to 'ratings don't matter'. Drop the ratings to zero and see how many tv deals the NBA sells. You can't disconnect ratings from the tv deals and the tv deals certainly do matter to every pro sports league, regardless of how much they are expanding revenue streams internationally.

[slaw]

Getting side-tracked here. I thought you were in the same camp as slaw, who keeps trying to make an argument that the NBA is on it's death-bed because US ratings are going down.

And that's not at all an argument I am making..... My point has always been that the NBA's ratings are declining and that they should be (and are) concerned about that cause those ratings are important for revenue for the league and that should be addressing issues as to why the ratings are so low and, no, not all of them are beyond their control.

[Primer]

Yeah, but those ads are going global now because of streaming (legal and illegal). US and local markets are still important, but not like before.

Networks (and advertisers) are trying to figure out exactly how to quantify and monetize this expanded global audience. They know it's really valuable. It's particularly valuable for the biggest brands that want to get a unified branding message out worldwide. That's why ESPN and TNT aren't bitching that much about US ratings.

No they aren't. Every country has it's own TV channels with their own deals to carry NBA games. ESPN is a USA network and only shown in the USA. There are European versions of ESPN but they operate as their own entities and have to make their own contracts for content, and they air their own commercials for those local markets. ESPN and TNT aren't bitching about USA ratings because the cost to advertise during their broadcasts keeps going up and advertisers keep paying it. All of the streaming versions of these USA channels are geotargeted and blacked out in other countries, they are not doing anything considering a global audience because they don't have a global audience, they just have the domestic USA audience.

[golden]

US cable providers and networks aren't paying for youtube views, TMZ clicks and illegal streams. They are paying for games because they can sell advertising for a live event, which is tough to do anymore outside news and sports. Advertisers aren't buying ads on networks cause NBA fans in Lithuania watch highlights - they are paying for ratings. The fact that ratings have gone down and networks/cable providers still want games doesn't equate to 'ratings don't matter'. Drop the ratings to zero and see how many tv deals the NBA sells. You can't disconnect ratings from the tv deals and the tv deals certainly do matter to every pro sports league, regardless of how much they are expanding revenue streams internationally.

Nobody said you could drop the ratings to zero... that's like the lowest form of internet strawman rebuttal. So, if you want to feel better, then I would agree that "at some point", i.e. approaching zero, the US ratings decline would become a concern. You seem to believe that we are already at that point, so we'll see when the next major TV deal happens and what other NBA revenue streams are on the rise. But the NBA feeds so many other platforms for ESPN which also generate ad revenue, so you really can't get caught up in individual game ratings as the be-all / end-all of value creation for networks. I'm sure that's how the league is selling it.

On your Lithuania point, total global eyeballs actually does matter a whole lot, to certain NBA corporate clients. Just off the top of my head: naming rights, on-court and jersey patch sponsors who are trying to grow their global footprint and brand awareness, particularly high growth e-commerce related companies that can scale rapidly, in addition to the traditional brands. That revenue was: ~ $1.5 billion and growing last year. That's not chump change and directly related to global eyeballs. By contrast, the current ESPN and TNT deals pull in about about $2.6 billion per year, combined.

https://www.cnbc.com/2021/06/29/nba-...is-season.html

[golden]

No they aren't. Every country has it's own TV channels with their own deals to carry NBA games. ESPN is a USA network and only shown in the USA. There are European versions of ESPN but they operate as their own entities and have to make their own contracts for content, and they air their own commercials for those local markets. ESPN and TNT aren't bitching about USA ratings because the cost to advertise during their broadcasts keeps going up and advertisers keep paying it. All of the streaming versions of these USA channels are geotargeted and blacked out in other countries, they are not doing anything considering a global audience because they don't have a global audience, they just have the domestic USA audience.

Those ads are definitely going global on the illegal streams. I know "some people" who watch some of those illegal streams.

[KeonClark]

Those ads are definitely going global on the illegal streams. I know "some people" who watch some of those illegal streams.

Usually on illegal streams I just get pop up porn ads and "your game will resume shortly". Pop up porn industry is booming, as usual. I can't believe how many single girls in my area want to chat! Good to know Keon still has it.

[golden]

Usually on illegal streams I just get pop up porn ads and "your game will resume shortly". Pop up porn industry is booming, as usual. I can't believe how many single girls in my area want to chat! Good to know Keon still has it.

Target marketing for sure. Speaking of NBA, sponsorship and porn....

[Primer]

Those ads are definitely going global on the illegal streams. I know "some people" who watch some of those illegal streams.

Illegal streams have no bearing on anything. Advertisers aren't considering them when buying ads and ESPN isn't considering them when selling ads.

[DanH]

I... am looking forward to training camp.

[KeonClark]

I... am looking forward to training camp.

August 23rd is the official Dog Days of Summer peak.

[golden]

August 23rd is the official Dog Days of Summer peak.

Don't blame me, man. I'm doing my best to keep a pulse going on in here. lol.