And rightfully so .... good on ya Adidas.
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Athletic company Adidas said Friday it was dumping longtime endorser Gilbert Arenas of the Washington Wizards following his guilty plea on felony gun charges in Washington, D.C.
The move demonstrates the short fuse that Madison Avenue now has with wayward athletic endorsers. Golf superstar Tiger Woods has been dropped by two corporate sponsors, AT&T and Accenture, following recent allegations of his alleged extramarital affairs with multiple women.
The move demonstrates the short fuse that Madison Avenue now has with wayward athletic endorsers. Golf superstar Tiger Woods has been dropped by two corporate sponsors, AT&T and Accenture, following recent allegations of his alleged extramarital affairs with multiple women.
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