Easy come, easy go for King James. by Adrian Wojnarowski
As the worst idea in the history of marketing unfolded, James looked trapped somewhere between despondence and defiance. His bumbling buddy Maverick Carter had walked him into the public execution of his legacy, his image, and there was a part of James that clearly wished he could turn back through the doors and hide. Only, it was too late. No going back now. James goes to the Miami Heat, Cleveland goes into a basketball Hades and LeBron’s legacy becomes that of a callous carpetbagger.
“His brand is [bleep] now,” one high-level NBA official said late Thursday. “He’s destroyed everything.”
The Championship of Me became the Championship of Flee, because LeBron James doesn’t believe he can be the centerpiece of a title team. He needed Dwyane Wade, a closer, far more than Wade needed him.
“His brand is [bleep] now,” one high-level NBA official said late Thursday. “He’s destroyed everything.”
The Championship of Me became the Championship of Flee, because LeBron James doesn’t believe he can be the centerpiece of a title team. He needed Dwyane Wade, a closer, far more than Wade needed him.
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