S.R. wrote:
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For any US brand team looking to spread their dollars, they want to ensure that their US consumer is being targeted. The US brand teams, who are the ones buying the media and are on the hook for 100% of the bill, do not typically receive any incentive from boosting the sales of a Canadian division. They are usually solely responsible for the sales of their US area. For that reason alone, the middle of nowhere hick town in the US may be a better draw for a US brand team than Toronto, which would be a complete waste of dollars. I would push for US teams only (even NY, which is a still a huge market, vs. Milwaukee), like the sponsors have done, if I was on a US brand team.
In terms of your question about sub-contracting the game to Canadian networks, ESPN/TNT or whichever US network spends billions on the rights to these games, there is no way the complexity of contracting out one game makes sense. Also, the sponsor packages are usually for the season, or maybe just for Christmas Day, but not for 1 game.
It's not a 'no one cares about the Raptors' question, and we should stop treating this like some sort of validation for our franchise. It comes down to practicality and money, and that's it.
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